Estimating the Cost of Entering a Market and Focusing on a Specific

question 148

Multiple Choice

Estimating the cost of entering a market and focusing on a specific target segment is important because

• A) cost estimates are crucial to estimating sales potential accurately.
• B) higher costs will keep other potential competitors from entering that particular segment.
• C) customers are more likely to be attracted to marketers that invest heavily in the target segment.
• D) the organization's marketers need to know if they can reach the segment at costs equal to or below competitors' costs.
• E) higher cost generally ensures long-term success.

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Definitions:

Kyoto

A city in Japan that hosted an international protocol in 1997 aimed at reducing greenhouse gas emissions globally to combat climate change.

Automobile Emissions

Pollutants released into the atmosphere by motor vehicles, contributing to air pollution and greenhouse gas concentrations.

Non-Renewable Fossil Fuels

Natural resources such as coal, oil, and natural gas that cannot be replenished within a human lifespan.

Industrial-Medical Revolution

A significant transformation in industry and medicine, often characterized by technological advancements and improved health care.