Refer to Scenario 5

question 186

Multiple Choice

Refer to Scenario 5.1. In calculating the sales forecast for the next year, marketers at Lil' Angels use data from the past five years in order to identify any trends that surface. Additionally, marketers want to find out what family variables relate to those sales. Which of the following variables should the marketers use in relating to sales? What type of forecast method will they be using to relate the variables to sales trends?

• A) behavioristic; time series analysis
• B) psychographic; time series analysis
• C) demographic; regression analysis
• D) income; regression analysis
• E) family life cycle; market tests

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Definitions:

Power Tactics

Strategies or methods used by individuals or groups to exert influence or control over others to gain authority or power.

Milgram

Refers to Stanley Milgram, a psychologist known for his groundbreaking research on obedience, demonstrating that people are willing to obey authority figures to the extent of causing harm to others.

Agentic State

A psychological state in which an individual sees themselves as an agent executing the orders of an authority, often used to explain obedience to authority.

Submissive

Characterized by a willingness to yield to the authority or will of others, often at the cost of one's own preferences or needs.