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The Marketing Manager for Gillette Razors Is Attempting to Determine

question 142

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The marketing manager for Gillette razors is attempting to determine a sales estimate for the line of products that provide men with the ability to maintain their facial hair using a traditional razor or an electric razor. The marketing manager estimates that Gillette has a strong level of loyalty and brand name appeal and will garner 20% of the overall market. This amount is known as the _______. In addition, the marketing manager believes the total sales for the category to be $30 million annually for razors and razor blades for men. This is known as the ______________.


Definitions:

Senior Entity

A senior entity is a leading or controlling organization in a relationship, often referring to a parent company in a group of companies or the main party in partnerships.

Net Income

Net income is the profit a company has left over after all its expenses, taxes, and costs have been subtracted from total revenue.

Net Sales

The remaining revenue from sales after removing expenses related to returns, provisions for defective or unaccounted-for goods, and concessions.

Return on Total Assets

Return on total assets (ROTA) is a financial ratio that measures the profitability of a company in relation to its total assets.

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