Marketers Who Attempt to Use Reference-Group Influence in Advertisements Are

question 203

Multiple Choice

Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

• A)people in a specific group buy the product and are highly satisfied by it.
• B)reference groups should be of little concern to the consumer.
• C)reference groups are "in" and everyone should belong to at least one.
• D)all products and brands are influenced by reference groups.
• E)people in a specific group have tried the product and dislike it.

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Definitions:

Observed Trends

Patterns or general directions in which a situation, behavior, or process is developing or changing based on empirical observations.

Content Validity

Consistency between the test items or problems and the kinds of situations or problems that occur on the job.

Test Items

Questions, tasks, or prompts in an examination or assessment designed to measure knowledge, skills, or abilities.

Situations

Events or set of circumstances experienced by individuals or groups, often characterized by a particular context or environment.