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Scenario 6.1 Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
Refer to Scenario 6.1. Positive feelings generated by satisfaction with Skola's response will become part of Steve's
Auditing
The systematic examination and evaluation of records or financial accounts to ensure accuracy and adherence to established standards.
HTTPS
Hypertext Transfer Protocol Secure, an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site.
TLS
Transport Layer Security; a protocol that provides privacy and data integrity between two communicating applications over the Internet.
Competitive Intelligence
The practice of gathering, analyzing, and using information about competitors for strategic planning.
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