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Scenario 7.2 Use the following to answer the questions.
Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's. It also sells its products to independent repair centers, dealers, and other wholesalers in the northeast and southern states. Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky, Tennessee, and Alabama. Research also shows that most of the dealers who sell directly to individual consumers are in the Midwestern states, while dealers who sell to small business landscaping companies tend to be located in the northeastern states. Company executives are considering expansion of its distribution to markets in the Midwest.
Refer to Scenario 7.2. When Precision Brake's sales team calls on tractor manufacturing companies, the meetings typically include the engineers who design the tractors. In this situation, the engineers would most likely be considered to be ____, part of the buying center.
Credibility
The quality of being trusted and believed in, crucial for effective communication and maintaining relationships.
HR Team
A group within an organization responsible for managing human resources functions, including recruitment, training, and employee relations.
Euphemisms
Words or phrases used to avoid or soften expressions that might be considered harsh or unpleasant to hear.
Senior Citizens
Individuals who are considered to be in the later stage of life, often defined by retirement age or specific age thresholds, typically 65 and older.
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