​When Marketing to Business Customers, Marketers Have to Understand the Key

question 92

Multiple Choice

​When marketing to business customers, marketers have to understand the key characteristics of the business customer, and alter their marketing mix accordingly. For example, a business customer views _________ as the amount of investment necessary to obtain a desired level of return or savings. Moreover, the business customer demand ______________ before buying to be sure their needs are being met with the product.

• A)price; good service
• B)product; price discounts
• C)place; product samples
• D)distribution; product guarantees
• E)price; detailed information

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Definitions:

Lobbying Disclosure Act

A 1995 law requiring federal lobbyists to register with Congress and to disclose their clients, income, and expenditures regularly.

Lobbyist Register

An official record or list of individuals or organizations that engage in lobbying efforts, typically to influence political decisions or policy on behalf of specific interests.

Categories

Classifications or divisions of items, concepts, or entities based on shared characteristics or attributes.

Technology

The application of scientific knowledge for practical purposes, especially in industry, where it encompasses processes, designs, and tools.