Scenario 9

question 43

Multiple Choice

Scenario 9.1 Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but also connect with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
Refer to Scenario 9.1. Visitors to the Disney website have the ability to regulate the information they view and the activities they participate in. This is an example of

• A) addressability.
• B) interactivity.
• C) accessibility.
• D) connectivity.
• E) control.

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Definitions:

Blog

An online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first.

Secondary Content

Content that supports the primary content on a page or platform, providing additional value, context, or information to the audience.

Retweets

The act of sharing someone else's tweet on Twitter, effectively spreading the message to a wider audience.

Celebrity Blog

A personal website or web page operated by a celebrity to share insights, experiences, or opinions with fans.