As Digital Communication Technologies Have Advanced, It Is Possible for Marketers

question 102

Multiple Choice

As digital communication technologies have advanced, it is possible for marketers to

• A)have more control over their product's positioning.
• B)have more control over the processing of information.
• C)have more control over people's perceptions of their business.
• D)be more selective on news releases regarding their company.
• E)reach markets that were previously inaccessible.

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Definitions:

Norms

Accepted standards or expectations of behavior within a group or society.

Low Familiarity

having limited knowledge or experience with something.

Other Culture

The customs, beliefs, arts, and institutions of a society that is different from one's own.

Negotiators

are individuals or representatives involved in discussions aimed at reaching agreements or solving disputes through dialogue.