____ Allows Customers to Express Their Needs and Wants Directly

question 111

Multiple Choice

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

• A)Socialability
• B)Addressability
• C)Interactivity
• D)Accessibility
• E)Control

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Definitions:

External Locus

A psychological concept referring to individuals who believe that external forces and situations influence their life outcomes.

Internal Locus

A belief that one has control over their own life and outcomes rather than external forces.

Weak Internal

Referring to the lack of strength, structure, or robust processes within an organization's internal framework, affecting its effectiveness and efficiency.

Position Power Base

The authority or influence a person holds in an organization or group based on their role or position.