Coca-Cola Entices Consumers to Their Website Through Contests and Games

question 36

Multiple Choice

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.

• A) accessibility
• B) control
• C) interactivity
• D) addressability
• E) connectivity

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Definitions:

Social-Cognitive

Pertaining to the understanding of social behaviors and cognitions, including how we interpret, analyze, remember, and use information in social contexts.

Incompetence

A lack of ability, skill, or qualification to perform effectively.

Depression

An ailment relating to mental health, defined by an enduring state of unhappiness or apathy towards activities, that substantially hampers normal life.

Psychotic Disorder

A psychological disorder in which a person loses contact with reality, experiencing irrational ideas and distorted perceptions.