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IHOP Is Active on Facebook, Twitter, and YouTube in Order

question 77

Multiple Choice

IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP in this example, is engaging in ____ marketing.


Definitions:

Palliative

Intended to alleviate symptoms without curing the underlying disease.

Teratogenic

Relating to substances or factors that can cause congenital abnormalities or birth defects during fetal development.

Heparin

An anticoagulant medication used to prevent and treat blood clots in veins, arteries, or the lung.

mEq IM

Refers to milliequivalents per liter in intramuscular injections, a unit of measure indicating the concentration of electrolytes or medication.

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