Scenario 9

question 62

Multiple Choice

Scenario 9.1 Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but also connect with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
Refer to Scenario 9.1. The Disney website offers users the ability to create a character or a comic. You have the option of allowing other people to view and comment on your new creation. Which characteristic of e-marketing is being utilized here?

• A) addressability.
• B) interactivity.
• C) accessibility .
• D) connectivity.
• E) control.

---

Definitions:

Cognitive Learning

A type of learning that involves mental processes like thinking, knowing, remembering, and problem-solving, emphasizing understanding and organization of information.

Reinforcement

In psychology, a concept where a stimulus or event follows a behavior and increases the likelihood of the behavior's occurrence in the future.

Song Lyrics

The words or text of a song, often considered in terms of their meaning, rhyming scheme, and contribution to the song's overall effect.

Observational Learning

The process of learning behaviors by watching the behaviors of others and the consequences they face.