The Internet Makes It Possible for the Marketer to Communicate

question 4

Multiple Choice

The Internet makes it possible for the marketer to communicate with consumers more effectively and more consistently at a lower cost than previously possible. Moreover, the Internet has made it possible for marketers to reach new markets and to target existing markets more precisely. Digital media is the foundation of the marketer's newfound power via the Internet. Digital media-based marketing is different than traditional marketing in a number of ways. More specifically, digital media marketing differs from traditional marketing in which of the following ways?

• A) Interactivity
• B) Scalability
• C) Reliability
• D) Sensitivity
• E) Convertibility

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Definitions:

Important Position

A role within an organization or system that holds significant responsibility, influence, or authority, impacting the entity's performance or outcomes.

Host Country National

An individual from the country where a foreign subsidiary or corporation operates, often employed by the foreign entity.

Parent Country National

Employees who are citizens of the country where the headquarters of their employing organization is located, working abroad.

Third Country National

an individual who is employed by a company or organization in a country that is neither their home country nor the country where the company is headquartered.