​Which of the Following Statements Is True About E-Marketing and the Marketing

question 161

Multiple Choice

​Which of the following statements is true about e-marketing and the marketing mix?

• A)For most companies, digital marketing is not necessary to grab and maintain market share.
• B)Consumers' increased access to product information causes them to buy more than they otherwise would.
• C)In some cases, companies will only offer certain products via digital media, including the Internet.
• D)Digital media cannot help businesses streamline their organizations.
• E)Basic Internet literacy is declining all over the world.

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Definitions:

Classical Conditioning

Classical conditioning is a learning process where a neutral stimulus becomes associated with a meaningful stimulus, eliciting a similar response.

Negative Reinforcement

A behavioral concept where the removal of an unpleasant stimulus following a desired behavior increases the likelihood of that behavior being repeated in the future.

Punishment

A process in which a response is followed by a stimulus that decreases the likelihood of that response being repeated.

Undesirable Behaviours

Actions or reactions that are not wanted or are considered negative by society, a group, or an individual.