Global Marketers Such as Pepsi Have Embraced Technology That Enables

question 20

Multiple Choice

Global marketers such as Pepsi have embraced technology that enables them to form better relationships and communicate with customers. One of the benefits of e-marketing that Pepsi enjoys is that

• A) marketers and customers can share information
• B) e-marketing generates more revenue for the firm
• C) e-marketing is simple and easy to use
• D) e-marketing can be implemented without using advertising agencies

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Definitions:

Aversive Conditioning

A behavioral training method that uses negative stimuli to reduce or eliminate undesirable behaviors.

Behavioral Contracting

A treatment approach that involves creating a formal agreement between a patient and therapist outlining behaviors to change and consequences.

Negative Transference

In psychotherapy, a psychological phenomenon where a patient projects feelings of anger, hatred, or disappointment onto the therapist, often rooted in past relationships.

Desensitization

A process in psychology used to reduce phobic or negative reactions to stimuli by gradually exposing the individual to the stimuli in a controlled manner.