Inchol Chung Is the Owner of a Popular Bar in a College

question 14

Multiple Choice

Inchol Chung is the owner of a popular bar in a college town and typically advertises in the college newspaper about upcoming drink specials or special events. Inchol was an early adopter of e-marketing and worked with a college intern to create a webpage for the business. At the time, Inchol believed he could simply modify the newspaper advertisements and Yellow Page listings and publish those to the webpage to attract customers and inform them of events. However, his early efforts with e-marketing were not successful. Which of the following could explain why his website failed?

• A) They treated digital marketing like a traditional marketing channel.
• B) They didn't spend enough money on the digital marketing.
• C) They failed to utilize social networks such as Facebook.
• D) They didn't hire an advertising agency.

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Definitions:

Christian Right

A political and social movement that seeks to advance conservative Christian values, particularly in the context of American politics.

National Debt

The total amount of money that a country's government has borrowed and is yet to repay.

Domestic Policy

Government strategies and decisions specifically related to internal affairs of a country, including education, healthcare, economy, and social welfare.

Foreign Policy

A government's strategy in managing its relationships with other nations, concerning diplomacy, trade, and national security.