Refer to Scenario 10

question 310

Multiple Choice

Refer to Scenario 10.1. If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars, this would be an example of

• A) a product line extension.
• B) individual branding.
• C) a brand extension.
• D) a private distributor brand.
• E) co-branding.

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Definitions:

Rate of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost, indicating profitability.

Present Value

The current worth of a future sum of money or stream of cash flows, given a specified rate of return.

Discount Factor

A multiplier used in time value of money calculations to determine the present value of future cash flows.

Electrocardiogram

A test or record of the electrical activity of the heart over a period of time.