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The first adopters of a product are the innovators.
Q15: Achieving greater penetration of the market is
Q38: Marketers of computer software, music CDs, and
Q93: Josh Bowman, of U.S. Hospital Supply Corporation,
Q123: Dropping an unprofitable product immediately is the
Q127: The producers of Schick razor blades use
Q150: Two-thirds of the world's total purchasing power
Q228: The amount of annual losses companies suffer
Q253: Product support services are important mainly for
Q261: Every aspect of a brand is subject
Q317: The part of a brand that can