When a Product Tries to Capitalize on the Brand Equity

question 317

Multiple Choice

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

• A) licensing.
• B) dual-branding.
• C) partnerships.
• D) brand extension.
• E) co-branding.

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Definitions:

Symphony

An elaborate musical composition for full orchestra, typically in four movements, at least one of which traditionally uses sonata form.

Sensation

The initial process of detecting and responding to environmental stimuli through the sense organs.

Perception

The process of organizing, interpreting, and understanding sensory information.

Sensory Marketing

A marketing strategy that targets the senses of the consumer, aiming to create an emotional reaction and a stronger connection to the product or brand through sensory experiences.