If Subway Made an Agreement Allowing Another Company to Use

question 224

Multiple Choice

If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to-eat sandwich, this would be called

• A) co-branding.
• B) brand extension.
• C) brand licensing.
• D) trademark licensing.
• E) cooperative branding.

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Definitions:

Control Group

Subjects in an experiment who are not subjected to the independent variable and who may receive a placebo treatment.

Attributions

The process by which individuals explain the causes of behavior and events, often as either internal dispositions or external situations.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or societal standards.

Compliance

Changing one’s behavior as a result of other people directing or asking for the change.