Refer to Scenario 10

question 310

Multiple Choice

Refer to Scenario 10.1. If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars, this would be an example of

• A) a product line extension.
• B) individual branding.
• C) a brand extension.
• D) a private distributor brand.
• E) co-branding.

---

Definitions:

Psychiatrist

A medical doctor specialized in diagnosing, preventing, and treating mental illnesses.

Mind

The aspect of intellect and consciousness experienced as combinations of thought, perception, memory, emotion, will, and imagination, including all unconscious cognitive processes.

Treatment

The management and care of a patient or the combating of disease or disorder.

Psychosomatic

Pertaining to or involving both the mind and body, often used to describe physical symptoms that are influenced or exacerbated by mental or emotional factors.