When a Manufacturer Is Developing a Product's Packaging, Which of the Following

question 151

Multiple Choice

When a manufacturer is developing a product's packaging, which of the following is most important to a reseller?

• A) Whether the packaging is similar to other packages in the product line.
• B) Whether the package facilitates transportation, storage, and handling.
• C) The colors used on the package to attract customer attention.
• D) Whether the packaging is viewed as environmentally friendly.
• E) Whether the packaging has any potential possibilities for reuse other than its initial function.

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Definitions:

International Audiences

Diverse groups of people from various countries and cultures who receive and interpret information or media.

Contractions

In language, a shortened form of a word or group of words, with the omitted letters often replaced by an apostrophe.

Sports Metaphors

Phrases borrowed from the domain of sports to describe situations or actions in other areas of life, often used in business or personal achievements.

High-context Cultures

Societies or groups where communication relies heavily on implicit understanding, context, and nonverbal cues.