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Scenario 11

question 148

Multiple Choice

Scenario 11.3 Use the following to answer the questions.
The YMCA in mid-town Atlanta has recently upgraded its facilities, including building a new Olympic-sized swimming pool and children's playground. All locations of the Atlanta "Y" are open from 6:00 am until 11:00 pm, 360 days a year. The children's playground is accessible for members only, and is a fenced and secured area. During the weekdays, children under the age of 12 can engage in supervised activities at the playground, for no extra fee. Additionally, there are swimming classes for children of all ages, which is also covered by the monthly membership fee. The swimming pool has been very popular with the professionals who stop by for a swimming workout before or after work.
Many of the YMCA locations are very busy all day, however, the midtown "Y" is busier during the early morning and early evenings. At a recent meeting, Maya Sinclair, its manager, shared her concerns about getting more people into the "Y" at other times of the day. She asked for ideas from her staff about how to do this. She also said that the city of Atlanta had reduced the "Y"'s funding for the next year by 20%. This would cause a need for the "Y" to either gain additional members or charge more per member for the annual fee.
Refer to Scenario 11.3. The fact that the "Y" is open from 6:00 am until 11:00 pm refers to the ____ element of its marketing mix.

Definitions:

Allomones

Chemical substances produced and released by one species that affect the behavior of another species, often functioning as a defense mechanism or to attract mates.

Menstrual Cycle

The monthly cycle of changes in the female reproductive system, leading up to menstruation.

Vaginal Secretions

Fluids produced by glands inside the vagina, playing a key role in lubrication and the protection from infection.

Mucous Membranes

These are the moist linings of the body's cavities that are open to the external environment, such as those in the mouth, nose, throat, and genital area, responsible for producing mucus.