Jim Is a Marketing Manager for Tylenol Cold and Wanted

question 55

Multiple Choice

Jim is a marketing manager for Tylenol Cold and wanted to know how Tylenol Cold and other competing products were perceived by consumers. To do this, he surveyed a sample of customers about all of the different competitors on two dimensions and created a

• A) brand grid
• B) product identification chart
• C) perceptual map
• D) customer perception graph
• E) product map

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Definitions:

Wealth

An abundance of valuable financial assets or physical possessions which can be transformed into forms that can be used for transactions.

Financial Assets

Assets that derive value from a contractual claim on future earnings or from owning equity in a company, such as stocks, bonds, or bank deposits.

Income Inequality

The unequal allocation of income among individuals in a community, resulting in differences in wealth and life quality.