In Product Modification, Three Conditions Must Be Met to Improve

question 114

Multiple Choice

In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and

• A)modification should make the product more consistent with customers' desires.
• B)competing companies should not be aware of planned product modifications.
• C)modification should change customers' desires to provide greater satisfaction.
• D)management must perceive the modification as a reasonable and necessary action.
• E)production costs and materials needed should be limited.

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Definitions:

Identity

The distinct personality of an individual regarded as a persisting entity; one's sense of self, defined by personal, social, and sometimes cultural dimensions.

Personality Disorder

A type of mental disorder characterized by enduring maladaptive patterns of behavior, cognition, and inner experience.

Attention Deficit Hyperactive Disorder (ADHD)

A neurodevelopmental disorder characterized by a pattern of inattention, hyperactivity, and impulsivity that is more severe than typically observed in individuals at a comparable level of development.

Communication Deficits

Refers to significant difficulties in the ability to receive, send, process, and understand concepts or verbal, nonverbal, and graphic information.