One Disadvantage of Test Marketing a New Product Is That

question 111

Multiple Choice

One disadvantage of test marketing a new product is that

• A) the product is distributed on a regional basis.
• B) competitors may copy the product.
• C) the results give little indication of the product's future success.
• D) price, advertising, and packaging cannot be varied from market to market.
• E) it might fail before it can be commercialized.

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Definitions:

Febrile

Relating to or characterized by an elevated body temperature, indicating fever.

Afebrile

A term describing an individual not having a fever, indicating an absence of elevated body temperature.

Orthostatic Hypotension

A form of low blood pressure that occurs when standing up from sitting or lying down, characterized by dizziness or lightheadedness.

Blood Pressure

The force exerted by circulating blood upon the walls of blood vessels, a vital sign of cardiovascular health.