The Product Deletion Process Is Similar to the ____ Step

question 182

Multiple Choice

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

• A) idea generation
• B) screening
• C) product development
• D) test marketing
• E) business analysis

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Definitions:

Variable Cost

Expenses that change in proportion to the volume of goods or services produced.

Intermediate Calculations

Calculations that occur in the middle of a problem-solving process, often needed to arrive at a final solution.

Elastic Demand

A market condition where the quantity demanded of a product or service significantly changes in response to changes in price.

Volume of Units

The total number of individual items or products produced or sold by a company.