Scenario 11

question 143

Multiple Choice

Scenario 11.1 Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
Refer to Scenario 11.1. The new improved Cheetos Fat-Free Crunchies was a(n) ____.

• A) quality modification.
• B) aesthetic modification
• C) functional modification
• D) brand extension
• E) product line extension

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Definitions:

U.S. Currency

The officially issued money by the United States, including coins and paper bills used as a medium of exchange.

U.S. Dollars

The official currency of the United States of America, symbolized by the $ sign.

Japanese Yen

The official currency of Japan, symbolized as ¥ and abbreviated as JPY.

U.S. Dollars

The official currency of the United States, represented by the symbol $ and used as the standard unit of money in international financial transactions.