Scenario 11

question 63

Multiple Choice

Scenario 11.1 Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
Refer to Scenario 11.1. Suppose that Cheetos stops production of Cheetos Fat-free Crunchies and sells all of its remaining inventory to a warehouse club. This would be an example of a(n)

• A) strategy for the maturity phase.
• B) phase out product deletion strategy.
• C) immediate-drop decision.
• D) pullout product deletion policy.
• E) return to test marketing.

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Definitions:

Small Molecules

Organic compounds with low molecular weight, often used in pharmacology for their ability to modulate biological processes at the molecular level.

Inorganic Matter

Materials and substances not derived from living organisms, often characterized by the absence of carbon-hydrogen bonds.

Thoracic

Pertaining to the chest or thorax area of the body, which houses the heart and lungs among other organs.

Abdominopelvic Cavities

The combined space within the abdomen and pelvis housing major organs of the digestive, urinary, and reproductive systems.