Warranties and Customer Training Are Examples of Customer Services

question 128

True/False

Warranties and customer training are examples of customer services.

Recognize the risks involved in corporate social responsibility (CSR) efforts that are incongruent with business practices.

Learn the importance of research in benchmarking and measuring the effectiveness of PR campaigns.

Understand the dynamics and impacts of leader-member exchange (LMX) relationships on organizational behavior.

Differentiate between emotions and moods in the context of organizational behavior.

---

Definitions:

Salesperson's Performance

The assessment of how effectively a salesperson achieves sales targets and contributes to the organization's goals.

Sales Evaluation Criteria

Metrics or standards used to assess the performance of sales activities, including revenue growth, customer acquisition, and profitability.

Target Audience

The target audience consists of a specific group of consumers identified as the intended recipients of marketing messages, based on shared characteristics or behaviors.

Advertising Objectives

Goals that a business aims to achieve through its advertising efforts, such as increasing brand awareness or boosting sales.