Service Marketers Make Promises to Customers, Suggesting That the Customer

question 65

Multiple Choice

Service marketers make promises to customers, suggesting that the customer place some degree of trust in the service provider. In this way, service marketers are trying to address the challenge of the service characteristic of

• A) perishability.
• B) heterogeneity.
• C) inseparability.
• D) intangibility.
• E) customer contact.

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Definitions:

Blue

A primary color in the visible spectrum, perceived when light has a dominant wavelength of roughly 450-495 nanometers.

Circumstances

Circumstances are the conditions or facts affecting a particular event or situation.

Stimuli

Environmental signals or events that provoke responses from organisms, essentially the plural form of stimulus.

Innate

describes traits or qualities that are present from birth, not learned or acquired after birth.