Prudential Insurance Uses "The Rock" Symbol to Communicate Stability and Security

question 188

Multiple Choice

Prudential Insurance uses "the rock" symbol to communicate stability and security to customers. This is Prudential's attempt to help customers better understand its services by

• A) emphasizing tangible cues in promoting the service.
• B) using word association.
• C) personalizing the selling of the service.
• D) utilizing publicity techniques to enhance the service.
• E) distributing the service directly through television.

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Definitions:

420 Amps

A unit of electric current indicating 420 amperes, often used in context with electrical systems' capacity or requirement.

Stator Windings

Coils located in the stator of an electric motor or generator that create a magnetic field when current flows through them.

Truck Alternator

An electrical generator mounted in trucks that converts mechanical energy into electrical energy to power the electrical systems and charge the battery.

Horsepower

A unit of measurement for power that represents the rate at which work is done, traditionally used to quantify the output of engines or motors.