Prudential Insurance Uses "The Rock" Symbol to Communicate Stability and Security

question 188

Multiple Choice

Prudential Insurance uses "the rock" symbol to communicate stability and security to customers. This is Prudential's attempt to help customers better understand its services by

• A) emphasizing tangible cues in promoting the service.
• B) using word association.
• C) personalizing the selling of the service.
• D) utilizing publicity techniques to enhance the service.
• E) distributing the service directly through television.

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Definitions:

WARP

Weak Axiom of Revealed Preference, a theory in economics that assumes if a consumer prefers product A over B when both are available, then they will not choose B when A is available.

Bundle

An assortment of items or services combined and offered for sale as a complete set.

Laspeyres Price Index

A measure of inflation computed by taking the ratio of the total cost of purchasing a specified basket of goods at current prices to the cost of those same goods at base-year prices.

Base Year

A base year is a specific year against which economic or financial data are measured and compared. It often serves as a reference point for calculating indexes and growth rates.