The Marketing Channels for Services Are Usually

question 103

Multiple Choice

The marketing channels for services are usually

• A) complex and multifaceted.
• B) characterized by two to three intermediaries.
• C) dependent on the geographical location of the consumer.
• D) determined by the customer.
• E) direct from provider to customer.

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Definitions:

Accounts Receivable

Amounts owed to a company by its customers for goods or services that have been delivered but not yet paid for.

ACP

Average Collection Period, indicating the average number of days it takes for a company to receive payments from its customers.

Credit Policy

A set of guidelines a company follows to determine credit terms for customers, including who is granted credit and the terms of payment.

Credit Sales

Transactions where goods or services are sold to a customer with the agreement that payment will be made at a later date.