Because Services Are Intangible by Nature, Marketers Should Downplay the Tangibles

question 72

True/False

Because services are intangible by nature, marketers should downplay the tangibles associated with a particular service (such as facilities or employees).

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Definitions:

Summary Jury Trial

An abbreviated trial that leads to a non-binding verdict, used as a tool for facilitating settlement in complex cases.

Jury's Verdict

The decision reached by a jury at the end of a trial, determining the guilt or innocence of the defendant or the outcome of a civil case.

Binding

Legally enforceable and obligatory; often referring to agreements, decisions, or rulings.

Parties

Individuals or entities involved in a legal agreement or dispute.