Scenario 12

question 142

Multiple Choice

Scenario 12.1 Use the following to answer the questions.
Concession Supply sells hotdogs, buns, and nacho ingredients to several major league ballparks across the country. Currently, Concession Supply has the following pricing information for one case of hotdogs sold at Wrigley Field: Total fixed costs = $1,200, Selling price = $16, and Variable costs = $6.
Refer to Scenario 12.1. If Concession Supply increased its price by 10 percent and experienced only a 2 percent decrease in the demand for hotdogs, the demand would be

• A) inelastic.
• B) common.
• C) prestige.
• D) elastic.
• E) marginal.

---

Definitions:

Psychological Variable

A factor related to the mental or emotional state that influences consumer behavior or human decision-making.

Buying Behavior

The decision processes and acts of people involved in buying and using products.