A Manager at Kohl's Discovers That Macy's Has Reduced the Price

question 337

Multiple Choice

A manager at Kohl's discovers that Macy's has reduced the price of its children's Levi's from $31.99 to $24.99, according to an advertisement in the Sunday newspaper. She immediately phones her store and instructs the salesperson on duty to put a sign up next to their children's Levi's that reads, "SALE: $24.99." This is an example of what pricing strategy?

• A) Secondary-market pricing
• B) Captive pricing
• C) Reference pricing
• D) Random discounting
• E) Comparison discounting

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Definitions:

Technique-centered

Focusing primarily on the methods or techniques used in a particular field or activity, often at the expense of broader considerations.

Integrative Therapies

Therapeutic practices that combine elements from different therapeutic traditions or disciplines to treat the whole person, rather than just specific symptoms.

Directive Techniques

Therapeutic strategies where the therapist takes an active leading role in guiding the client towards solutions.

Analytic Framework

An Analytic Framework is a structured approach used to dissect complex problems or systems into manageable components for analysis.