All of the Following Are Pricing Strategies Used by Companies

question 99

Multiple Choice

All of the following are pricing strategies used by companies wishing to encourage purchases based on consumers' emotional responses  except

• A) reference pricing.
• B) bundle pricing .
• C) odd-number pricing.
• D) multiple-unit  pricing.
• E) penetration pricing.

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Definitions:

Scanlon Plan

A type of employee incentive plan that focuses on sharing the cost savings or productivity gains with the workers.

Psychological Ownership

The feeling of possessorship and of being psychologically tied to an object, job, or workplace, which can influence attitudes and behaviors.

Legal Ownership

The official right to possess or use property based on a legal framework which recognizes one's claim to the asset.

Scientific Management

A management theory that analyzes and synthesizes workflows to improve economic efficiency, particularly labor productivity.