Lexmark Sells Some of Its Color Printers for About $100

question 196

Multiple Choice

Lexmark sells some of its color printers for about $100, but the refill cartridges cost over $30 each. Lexmark's pricing strategy would be best labeled as

• A) odd-number pricing.
• B) captive pricing.
• C) customary pricing.
• D) price lining.
• E) complementary pricing.

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The act of tailoring something to meet the specific needs, preferences, or interests of an individual or group.

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An explicit statement of the place that a speaker or writer has reached: “Now we come to the third point.”

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The group of people targeted by a message, performance, or product.