Scenario 12

question 203

Multiple Choice

Scenario 12.3 Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
Refer to Scenario 12.3. Ray-Ban's plan of gathering information about the other brands sold in department stores, including their prices, would most likely be used in a ____ basis for pricing.

• A) Cost
• B) Competition
• C) Demand
• D) Customer
• E) Market

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Definitions:

Abundance

The large quantity or amount of something present in a particular area or within a system.

Liver

A vital organ in the body performing multiple functions, including filtering toxins from the blood, metabolizing drugs, and secreting bile.

Muscle Cells

Specialized cells that make up muscle tissue, capable of contracting to facilitate movement in the body.

Structural Component

A fundamental part or aspect of something that contributes to its overall framework or construction.