Scenario 12

question 334

Multiple Choice

Scenario 12.4 Use the following to answer the questions.
Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services. After reviewing the previous three years' revenue, Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill. Glenwood's objective is to generate more income per customer on an annual basis. The hospital has previously priced its services by charging a flat fee for the office visit, a fee for each vaccine, and a fee for each type of examination beyond the basic office visit. Most customers pay the flat office fee and a fee for a rabies vaccine. Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit, the required rabies vaccine, and additional vaccines that prevent heartworm, kennel-cough, and fleas. Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program, rather than a one-time annual visit.
Refer to Scenario 12.4. Glenwood's closest competitor, The Hearthstone Pet Hospital, currently charges $60 for each basic office visit. If Glenwood were to price its basic office visit at $45, it would most likely be employing which of the following?

• A) customary pricing.
• B) penetration pricing.
• C) prestige pricing.
• D) price skimming.
• E) cost-based pricing.

Explain how new reproductive technologies challenge traditional kinship terminology.

Analyze the role of kinship and descent in structuring societies.

Examine the impact of globalization on traditional social structures.

Evaluate the role of common-interest associations and their impact on individuals and societies.

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Definitions:

Symbolic Interactionists

A perspective in sociology that focuses on the meanings individuals attribute to objects, events, and behaviors in their social interactions.

Post-modernists

Scholars and artists who reject universal truths and grand narratives, instead emphasizing relative truths and the complexity of interpreting reality.

Feminists

Advocates for women's rights and equality between the genders, challenging societal norms and disparities.

Heterosexism

An ideological system that denies, denigrates, and stigmatizes any non-heterosexual form of behavior, identity, relationship, or community.