A Market Share Objective

question 96

Multiple Choice

A market share objective

• A) is not recommended when sales for the total industry are declining.
• B) is not especially useful when sales for the total industry are increasing.
• C) is not especially useful when sales for the total industry are flat.
• D) is useful primarily in an industry where total sales are increasing.
• E) can be used effectively whether total industry sales are rising or falling.

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