Reference Pricing Is

question 146

Multiple Choice

Reference pricing is

• A) listing the manufacturer's suggested retail price on the price tag along with the store's lower price.
• B) mentioning the price that other retailers charge for the same product on the display for the product.
• C) using a consumer's internal perceptions of what the appropriate price should be to help price a firm's products.
• D) pricing a product at a moderate level and positioning it next to a more expensive model or brand.
• E) using prices in advertising so that customers will have a point of reference when they come to the retail facility.

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Definitions:

Predictors

Variables or factors that can be used to forecast future events or outcomes based on past or current data.

Cultural Influence

The impact that the beliefs, values, and practices of a culture have on the behavior and attitudes of individuals within that culture.

Raven's Progressive Matrices

A non-verbal group test typically used to measure abstract reasoning and regarded as a non-verbal estimate of fluid intelligence.

Establishing Rules

The process of creating guidelines or principles that govern behavior within a specific context or organization.