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Scenario 12

question 220

Multiple Choice

Scenario 12.4 Use the following to answer the questions.
Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services. After reviewing the previous three years' revenue, Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill. Glenwood's objective is to generate more income per customer on an annual basis. The hospital has previously priced its services by charging a flat fee for the office visit, a fee for each vaccine, and a fee for each type of examination beyond the basic office visit. Most customers pay the flat office fee and a fee for a rabies vaccine. Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit, the required rabies vaccine, and additional vaccines that prevent heartworm, kennel-cough, and fleas. Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program, rather than a one-time annual visit.
Refer to Scenario 12.4. Glenwood has decided that it is going to offer a special package offer if the prevention plan is purchased within the first 30 days of each year's time for vaccinations. This type of pricing strategy would be an example of

Definitions:

Cultural Training

The process of educating individuals about the cultural norms, values, and practices of a different society to enhance their interaction and communication within that context.

Ideological Control

The corporate development of a system of values, beliefs, and meanings with which employees are expected to identify strongly.

Organizing

The act of arranging or structuring elements in a systematic way to achieve a specific goal or manage activities.

Vocabulary

The use of a specific jargon that is exclusive to members of a culture and functions as a badge of identification, distinguishing members from other cultures.