Under What Circumstances Is Selective Distribution a Desirable Level of Market

question 216

Essay

Under what circumstances is selective distribution a desirable level of market coverage?

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Definitions:

Transactional Function

Activities involved in transferring ownership or physical possession of goods from one party to another.

Facilitating Function

Activities that help in the smooth transaction of goods and services from producers to consumers, such as transportation and storage.

Product Assortments

The range or variety of product lines and individual products that a company offers for sale to its target market.

Channel Intermediaries

Businesses or individuals that act as intermediaries within the distribution channel, facilitating the movement of goods from manufacturers to consumers.