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Discuss channel cooperation and conflict. How might each one affect distribution channel functions?
Trend Analysis
The practice of collecting information and attempting to spot a pattern, often used in financial and market analysis.
Horizontal Analysis
A financial analysis technique that compares historical financial data across a series of periods to identify trends and changes.
Financial Statement Item
An individual line item or component that appears in a financial statement such as the balance sheet or income statement.
Common-size Statements
Financial statements that display line items as a percentage of a common base figure, facilitating comparisons across time periods or companies.
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