Apple Makes Its Computers Available Through Its Own Stores, Its

question 105

Multiple Choice

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

• A)dual distribution.
• B)vertical integration.
• C)horizontal integration.
• D)tying agreements.
• E)exclusive dealing.

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Definitions:

Performance Excellence

The achievement of outstanding performance in operations, customer satisfaction, and financial outcomes.

Peters and Waterman

Authors of "In Search of Excellence," a book that presents eight attributes that excellent companies have in common.

Value Chain

This concept describes the full range of activities that businesses go through to bring a product or service from conception to delivery to the final consumer.

Transformational Chain

The interconnected steps or processes that lead to a significant change or metamorphosis in an organization or system.