Scenario 13

question 122

Multiple Choice

Scenario 13.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 13.1. Liz Claiborne, Inc. uses which type of channel of distribution for its premium brands?

• A) A short, direct channel
• B) A long, direct channel
• C) Dual distribution
• D) Horizontal integration
• E) Intensive distribution

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Definitions:

National Counseling Exam

A comprehensive assessment administered to evaluate the knowledge and skills of those seeking to become licensed professional counselors.

National Norms

Standard benchmarks derived from a wide population sample, used to compare individual or group test scores.

Median

The middle value in a list of numbers, which separates the higher half from the lower half.

National Counseling Exam

A standardized examination for counselors in the United States, designed to assess knowledge, skills, and abilities deemed important for effective professional practice.