Scenario 13

question 179

Multiple Choice

Scenario 13.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 13.1. The Liz & Co brand is sold only at J.C. Penney's. This is an example of ____ distribution.

• A) selective
• B) routine
• C) horizontal
• D) intensive
• E) exclusive

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Definitions:

Organization

The structured arrangement of resources and processes to achieve specific goals or the act of arranging elements in a systematic way.

Research Methods

Research methods encompass the techniques, strategies, and procedures used in scientific inquiry to gather, analyze, and interpret data, ensuring validity and reliability of results.

Working Memory

An intellectual capacity system with limitations, meant for short-duration information retention for processing requirements.

Implicit

Something understood or implied without being stated openly; often refers to unconscious attitudes or beliefs.