Facing Competition from WalMart as a Low-Cost Retailer, Target Has

question 151

Multiple Choice

Facing competition from WalMart as a low-cost retailer, Target has updated its _____ to be a mass merchandiser of inexpensive yet chic goods. To accomplish this, it has entered into design partnerships to offer low-cost goods made by famous designers.

• A) retail positioning
• B) target customer
• C) product mix width
• D) product mix depth
• E) atmospherics

---

Definitions:

Personality Traits

Enduring characteristics that describe an individual's behavior, such as extroversion, agreeableness, openness, conscientiousness, and neuroticism.

Expressive Styles

are unique ways individuals convey their feelings, thoughts, and personalities through communication, appearance, and behavior.

Consistency

The quality of always acting or behaving in the same way, leading to predictable and reliable outcomes in various situations.

Possible Selves

An individual's conceptions about who they might become, who they would like to become, and who they are afraid of becoming.